European Rock Art Trails, Ruta Vía de la Plata, Camino del Cid, Rutas de Carlos V and Caminos de Pasión have created this association with the aim of internationally promoting the dissemination of the historical, artistic and natural legacy of our country. It is an ambitious initiative that showcases a wide range of tourist resources from eleven autonomous communities.
The representatives of the managing bodies of European Rock Art Trails, Ruta Vía de la Plata, Camino del Cid, Rutas de Carlos V and Caminos de Pasión held today the Constituent Assembly of the Asociación Rutas Culturales de España. This association was created with the aim of coordinating international promotional actions to raise awareness of the rich legacy that different cultures have left in our country over the centuries through routes of high historical, artistic and environmental value.
The constitution of this association is a further step in the joint promotion work that these routes have been carrying out since 2015, in coordination with the Secretary of State for Tourism, under the tourism brand "Cultural Routes of Spain", created by Turespaña. In 2018, the representatives of these five routes signed a framework agreement with the Secretary of State for Tourism to formalise the collaboration that had been taking place in terms of international promotion through attendance at trade fairs, professional meetings, publication of materials and various collaborations with the Spanish Tourism Offices abroad. In addition, with a view to 2022, Cultural Routes of Spain has been particularly active in developing a website in Spanish, English, French and German; a promotional video and an informative blog. Together with various Spanish Tourism Offices abroad, they are currently preparing presentations of the brand, in addition to the publication of multilingual brochures, presence on social networks, contacts with tour operators, etc.
In short, this is an ambitious project, which includes an important sample of existing tourism resources and products in eleven autonomous communities, and which contributes significantly to increasing the supply of natural and uncrowded environments, in accordance with the new tourism demands.
Objectives: planning, development and promotion
The main objectives of the association are: to give legal personality to the Cultural Routes of Spain brand; to promote the itineraries internationally as a cultural tourist destination; to plan, develop and manage as a Product Club the objectives adopted within the framework of collaboration with the Secretary of State for Tourism; and to maintain permanent contacts with companies, administrations, universities and other interested groups. It is also the objective of this association to progressively incorporate in the future new itineraries representative of the richness and diversity of Spain's history and heritage.
During the Constituent Assembly, the positions of the new Board of Directors were formalised, with Rafael Pacheco Rubio assuming the presidency as president of the Cooperation Network of Cities on the Ruta Vía de la Plata. The first vice-presidency goes to the Association for the Tourist Development of the Route of Caminos de Pasión, the second vice-presidency to the Consortium Camino del Cid, the secretariat will be in charge of the Cooperation Network of Routes of the Emperor Charles V and the treasury to the Association of European Rock Art Trails. The statutes governing the entity have also been approved. The association will be based at the headquarters of the Network of Routes of the Emperor Charles V, in the town of Cuacos de Yuste in Cáceres, Cáceres.
"Today's event is very important because it is the culmination of many years of work and opens the door to a powerful tool for the promotion of destinations, especially inland destinations", declared Rafael Pacheco, president of the new association. "Never before have five itineraries that bring together so many different territories come together to offer the outside world a common and enriching proposal, very much in line with the new tourism models, associated with culture, nature, and the de-massification of destinations.
The meeting, held telematically, was attended by Ramón Montes Barquín, technical coordinator of European Rock Art Trails; Rafael Pacheco Rubio, president of the Network of Cooperation of cities of Ruta de la Plata; Rubén García Ortega, first vice-president of the Diputación Provincial de Guadalajara on behalf of the Consorcio Camino del Cid; Miguel Ángel Martín Ramos, president of the Network of the Routes of Charles V; and Rosario Andújar Torrejón, president of the Association for the Tourist Development of the Route Camino de Pasión.